Selling an apartment or a commercial unit stretches over months: the customer arrives from the website, calls about an ad, visits the showroom, comes back through a mortgage broker — and at every step the data has to converge in one funnel. We build sales-team CRMs, residential complex websites and integrations with partner banks so the developer sees the current unit availability and the status of every deal in real time, not in a weekly summary spreadsheet.
From the first click on an ad to signing the contract — we work on every link in the real estate sales funnel.
A single system for leads, the funnel and unit booking: enquiries from every channel — website, calls, messengers, agencies — land in one customer record. The manager books a unit directly in the CRM, and the "booked" status syncs to the complex website and showroom instantly, with no double-selling of the same apartment.
Order CRM developmentAn interactive showroom with filters by layout, floor and view, 3D tours, and a mortgage calculator right on the unit page — so the buyer works out the monthly payment before calling a manager. We build and launch a landing page for a specific complex quickly, in time for the sales opening and the ad campaign.
Discuss a complex websiteWe connect the website and CRM to online unit booking systems and to partner banks' mortgage and instalment APIs, so the customer sees pre-approval and application status without visiting the office. We set up two-way sync so a unit is locked while an application is under review and released automatically if it is declined.
Discuss integrationsA dashboard for the head of sales and the owner: booking dynamics across the portfolio, conversion by acquisition channel, how fast a phase is selling out, and current free units on the complex map. The report is assembled automatically from the CRM and booking system, with no manual spreadsheet reconciliation at the end of the week.
Reinforce the team with analyticsThree principles that define how we run projects for developers — from a complex landing page to a sales-team CRM.
The sales opening date and the ad campaign are agreed with the marketing team long before the task reaches development. We plan sprints backwards from the launch date and ship the complex website and a basic CRM by the day required, not "when it's ready".
Payment gateways, partner banks' mortgage APIs, booking systems, a Telegram bot for managers — most of the work in development is not writing forms but reliably joining systems you do not control. We factor that into the estimate from the start.
The same apartment must not appear free on the website and booked with another manager at the same time. We design the data model so a unit's status updates from a single source of truth and propagates to every channel without delay or drift.
The project does not end at website launch. We keep supporting the system when layouts change, new construction phases are added, or the sales team asks for a new report — under an outstaffing or outsourcing model, whichever suits your team.
The figures below are typical for projects of this scale, not a guarantee for a specific contract. You get an exact plan after a short briefing.
The ad campaign date is usually fixed and does not move — it is one of the first things we clarify at the briefing. We plan development backwards from that date: first a minimum sufficient version of the website and booking by launch, then analytics and refinements in the background after sales open.
Yes, if your CRM has an API or at least data export — we connect the website and booking system to it directly, without migration. If the CRM is custom-built or outdated, at the briefing we assess whether refining the integration or moving to a new system built around your processes is cheaper.
Yes, we develop mobile apps for viewing layouts, booking status and deal documents — either as a standalone product or as a layer on top of an existing CRM and complex website. We usually decide whether an app is needed together with you after the web version launches, when the real load on managers is visible.
Yes — for developers with several construction phases or different projects in the portfolio we build one CRM and unified analytics across the whole portfolio, with separate landing pages for each complex. This is more practical than disconnected systems per project and simplifies reporting to the owner.
Tell us about the project — we will propose a working format, estimate timelines and assemble a team for the launch.
Discuss a project End-to-end IT Outsourcing View portfolio